The journey starts with formative assessment of student blogs detailing the films, programmes and people that influence their plans and build towards both oral and written presentations of their plans, working towards the production of creative work and relevant business structures. As assessment on this course is highly integrative, these assignments look forward to later, student negotiated modules, and engage learners in evaluating and supporting the feasibility of their plans (whilst the evaluative parts of later assignments ask students to reflect on these earlier plans and the journey in between). Moreover, establishing a constant cycle of observing, theorising, planning and film TV programme making encourages students to experience the connections and synergy between all these stages and to develop habits that enable lifelong learning.
Screenwriters may use some of the earlier and smaller negotiated modules to lay out their story in an industry style ‘treatment’ or ‘step outline’, analyse ‘successful’ screenplays in their genre or made by intended collaborators, research future industry collaborators in depth before writing a full-length feature screenplay for their Major Project.
Directors can relate their aims, past work and approaches to industry practice, pursue a work placement if they are early in their career, or investigate and experiment with different ways to develop a visual strategy for a project, rewrite screenplays, look at performance and directing styles, or research successful case studies and potential collaborators.
Producers may evaluate a variety of past, ground breaking or potential future projects, research potential markets, audiences and finance sources including standard industry investors and crowd funding to build a detailed business case e.g. for their Major Project. Students focusing on technical grades may choose work placements (which they in the first instance identify, approach and negotiate as part of earlier negotiated course work), support practical work with in depth research including history and context, or experiment with new workflows.