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Working at Coventry University

Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Business and Marketing BA (Hons) 2017/18 entry

Clearing 2017

Clearing places available on this course

We have limited places available on this course through Clearing. Contact us to discuss your options:

Know your results? See if we could offer you a place

Waiting for results day? Sign up for updates

EU Students. Find out how to apply

Reasons to make us your clearing choice

  • No. 12 UK University - The Guardian University Guide 2018
  • Awarded Gold in the Teaching and Excellence Framework (TEF)
  • 1st for overseas student experiences in 2015/16 - HESA 2017
  • UK’s top new university - The Guardian and the Complete University Guides 2018
Course code:

NNF5

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2017

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Overview

From digital marketing and social media, to traditional print, studying for a Business and Marketing BA can lead to an exciting career.

Differentiating your brand from others and successfully communicating your unique offering is central to achieving business success. This course is designed to give you the business and marketing skills necessary to develop, position and build your brand in the most strategically effective way.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditations and Professional Recognition

This course is accredited and recognised by the following bodies:

Chartered Association of Business Schools (CABS)


European Foundation for Management Development

Course information

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.

All our marketing degrees share a common first semester designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, enabling you to become more strategic and specialised in subsequent years.

There will be opportunities to cover areas that underpin business and marketing, such as consumer behaviour, financial management for business,and business strategy.

89%

of our students are satisfied with the quality of the course

NSS, 2016

Course Specification
Download PDF (375Kb)

Modules

Overview

Modules

  • Marketing Research and Data Analysis

  • Marketing Principles and Practice

  • Employment and academic skills

  • Introduction to Integrated Marketing Communications

  • Organising For Business

  • Financial Management for Business

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Modules

  • Marketing Management

  • Consumer Behaviour

  • Career Preparation

  • Marketing Insight

  • Digital Business

  • Management and Leadership in Marketing

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Professional Placement or Study Abroad

Overview

Modules

  • Contemporary Marketing Issues

  • Marketing Strategy

  • Career Development

  • Responsible Business Strategy

  • Advanced Marketing Study (Dissertation) or Advanced Marketing Study (Portfolio)

  • Optional modules (1 of the following):

    • Global Marketing
    • Innovation and Change
    • Enterprise and Entrepreneurship

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • a generalist business honours degree with a marketing focus
  • guest talks from academic experts and industry professionals
  • the opportunity to participate in international visits such as Study China and the Marco Polo Programme
  • current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing
  • studying at an institution which is a member of the European Foundation for Management Development (EFMD) and the Association of Business Schools (ABS)
  • excellent teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching
  • the opportunity to apply for a year on a paid business placement in the UK or overseas. Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot

This course integrates the two disciplines of business and marketing to give you a solid foundation of business knowledge with a clear marketing focus. The following core themes are covered:

  • Business: you will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.
  • Marketing: you will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
  • Communications: you will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.
  • Research: you will learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

Your course will be based on a series of lectures, with associated seminars, practical workshop classes and personal tutorials. You will also be allocated your own academic personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.

An estimated percentage breakdown of how your final grade is assessed will vary each year from 75% coursework and 25% exams in the first year to 54% coursework and 46% exams in your final year.

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.

In a typical week you will have up to 14 contact hours of teaching and this will break down as: 

  • Personal tutorial/small group teaching: 2 hours of tutorials each week
  • Medium group teaching: 8 hours of practical classes, workshops or seminars each week
  • Large group teaching: 4 hours of lectures each week

 

Additionally, you will be expected to complete between 22–24 hours each week reading, studying and revising in your own time.

You will have the opportunity to gain an international experience in a number of ways. Firstly, Coventry is a multicultural university and you will have the opportunity to work with students and lecturers from a large variety of backgrounds. Next, teaching resources (such as examples or cases used in class) and activities (such as group exercises), will also reflect the international nature of the university. Finally, your course will offer you the opportunity to spend time abroad, via programmes such as Erasmus, and our numerous links with overseas, English-speaking institutions where you can spend a study year.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

Clearing places available on this course

During Clearing, the tariff points for this course may change. Clearing tariff points will be published 14th August.

Know your results? See if we could offer you a place

Waiting for results day? Visit our Clearing pages for advice

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2017

£11,927 (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

Additional costs not included in the fees

  • Any optional overseas field trips or visits: £400+ per trip
  • CIM Professional Diploma in Marketing

Career prospects

We positively encourage you to undertake a year in business or a summer internship, which can give you valuable experience.

Our course is one of only a few courses in the UK that is currently accredited by the CIM for a Dual Award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing. So you can graduate with an enhanced qualification.

Coventry University is commited to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

85%

of our graduates are in work or further study six months after the course

DHLE 2014/15

Where our graduates work

Previous graduates have secured exciting and rewarding jobs in the UK and overseas in marketing areas including advertising, sales, marketing and brand management in leading blue chip companies. Other students have gone on to postgraduate academic study.

£20K

Our graduates earn an average salary of £20,000 six months after the course (DHLE 2014/15)

Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.