The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.
All our marketing degrees share a common first semester designed to develop your understanding of business in general and the holistic nature of marketing. We focus on developing knowledge of the underpinning core principles of business, marketing and advertising, introducing you to market research, marketing planning and communications, enabling you to become more strategic and specialised in subsequent years.
There will be opportunities to cover areas that underpin business and marketing, such as consumer behaviour, financial management for business,and business strategy.