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Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the £4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative.

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Marketing BA (Hons) 2017/18 entry

Clearing 2017

Clearing places available on this course

We have limited places available on this course through Clearing. Contact us to discuss your options:

Know your results? See if we could offer you a place

Waiting for results day? Sign up for updates

EU Students. Find out how to apply

Reasons to make us your clearing choice

  • No. 12 UK University - The Guardian University Guide 2018
  • Awarded Gold in the Teaching and Excellence Framework (TEF)
  • 1st for overseas student experiences in 2015/16 - HESA 2017
  • UK’s top new university - The Guardian and the Complete University Guides 2018
Course code:

N500

Study options:

3 years full-time
4 years sandwich

Location:

Coventry University

Starting:

September 2017

 

Fees:
Faculty:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 2222


Overview

For those with creative flair, analytical minds and a love of communicating, our Marketing BA can lead to a career in this exciting field.

Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This professionally accredited course is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It provides a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Teaching Excellence

Taught by lecturers who are experts in their field

Course essentials

A degree which offers you more, at no extra cost

Accreditation and Professional Recognition

This course is accredited and recognised by the following bodies:

European Foundation for Management Development (EFMD)

As a mark of our quality and international perspective, Coventry Business School is an active member of the European Foundation for Management Development (EFMD) and Chartered Association of Business Schools (CABS), as well as being signatories to the United Nations Principles for Responsible Management Education (UN PRME) initiative. Our experiences and involvement with these organisations will enhance the quality of your educational experience.


Chartered Association of Business Schools (CABS)

Chartered Institute of Marketing (CIM)

We are a Chartered Institute of Marketing (CIM) accredited Study Centre, which means that students who complete the BA Marketing at Coventry University are exempt from the CIM Certificate in Professional Marketing, as well as the first module of the CIM Diploma in Professional Marketing via the Graduate Gateway scheme.

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.

One of the major attractions of Marketing is the broad range of practical and transferrable skills you will develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.

96%

of our students are satisfied with the quality of the course

NSS, 2016

Course specification
Download PDF (374Kb)

Modules

Overview

Initially, you will study subjects designed to develop your understanding of business in general, as well as introductory marketing specialisms of market research, planning and communications, which provide a solid foundation for your ongoing studies.

Modules

  • Marketing Research 1

  • Academic Study Skills

  • Marketing Principles and Practice

  • Communications for Marketing and Advertising

  • Organising for Business

  • Accounting for Business Managers

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

You will then have the opportunity to develop your expertise in key areas that underpin marketing, such as consumer psychology, consumer behaviour, campaign management and digital marketing. As the course develops, you will be able to tailor your studies by choosing specialist options which suit your interests or career aspirations.

Modules

  • Marketing Research 2

  • Career Preparation

  • Marketing Management

  • Consumer Behaviour

  • Digital Marketing

  • Optional modules

    1 of the following:

    • Applied Advertising
    • Campaign Management

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

Overview

Following your second year, you will have an option to apply for a one-year professional work placement or study abroad in a partner institution.

Modules

Overview

The culmination of your studies will be the completion of an independent research project (dissertation) in a specialist area. You will be supported on a 1:1 basis by an academic supervisor with expertise in your topic area with past topics ranging from digital marketing, advertising and branding research to ethical and cultural issues in marketing, which can include anything from stereotypical to subliminal advertising.

Modules

  • Advanced Marketing Study (Project)

  • Contemporary Marketing Issues

  • Corporate Marketing Strategy

  • Career Development

  • Optional modules

    2 of the following:

    • Brand and Corporate Communications
    • Services and Retail Marketing
    • Global Marketing
    • Communications Psychology
    • Creative Advertising Development

Add+vantage

The focus on preparing students for successful futures sets Coventry apart as a university.

The Add+vantage modules teach a range of work experience and extra-curricular activities that are taken each year, and broaden students knowledge and skills within a work focused environment. There is a very wide range of Add+vantage free-choice subject areas, and they are arranged in themes.

12th

Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Professional Diploma in Marketing (two module exemptions) immediately after your degree or in the three to five years following.
  • Use of digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.
  • Chance to spend a year studying abroad – past students have studied in China and Belgium.
  • Opportunities to participate in industry field trips. Previous examples have included visits to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show.
  • Research-inspired teaching from staff who are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.
  • High levels of student satisfaction of 96% overall in the National Student Survey (NSS) 2016.

Placement opportunities with blue chip companies, such as Microsoft, Procter and Gamble, Goldman Sachs and Disney.

Our main study themes are:

  • Marketing: Exploring marketing research, consumer behaviour, digital marketing, contemporary marketing issues and marketing strategy.

  • Advertising: Analysing current advertisements and creating your own campaigns.

  • Business: Study core subjects, such as business organisation and accounting.

  • Research: How to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing topic of your choice.

This course is available on a three-year full-time basis or a four-year sandwich basis, where between Years Two and Three there is an opportunity for one year of work experience or study abroad at a partner Institution. 

Theory and practice-based lectures and seminars will develop your knowledge of a range of marketing topics, supported by a suite of industry-based software and hardware. Learning and teaching incorporates lectures, seminars, tutorials, presentations, projects, workshops, simulation games and practical Digicomm Lab sessions, where you can use web design software, practice web platforms and blogging techniques to develop your skills in manipulating new media for marketing and advertising applications. 

There are opportunities to attend guest lectures by marketing professionals from industry and academia and a dedicated employment week, which involves sessions in Marketing and careers to help advance students’ preparations and prospects for employment. Marketing topics covered by recent guest speakers have included McCann Erickson’s PR Account Director on a day in the life of an advertising agency and ITV Global studios’ Marketing Director on working in TV and working towards your dream job.

There are a range of field trips both nationally and internationally. For example, in the past, we have visited China and Leuven University in Belgium. These visits not only help you to bond with your fellow students, but also provide exposure to industry on a global scale and develop your intercultural competencies.

You will regularly get involved in live and simulated cases which bring the subject alive, for example, you could find yourself simulating marketing planning in the international smartphone market. 

The Faculty’s Employability and Placements Unit will assist you in finding a suitable placement, which will enable you to put your studies into practice, gaining valuable experience of the world of work on a much more significant scale than vacation or part‐time work. Past students have worked for the likes of IBM, L’Oreal, Rolls Royce and Warner Brothers. In addition, your academic personal tutor (APT) will review and discuss your progress with you and will be available for advice throughout your time on the course.

In the National Student Survey (NSS) 2016, 96% felt staff were good at explaining things and made the subject interesting.

Meet our staff

Geoff Alcock

Geoff Alcock is a lecturer in Marketing and Advertising and also the Course Director, responsible for three major undergraduate courses in marketing: BA Marketing, BA Business and Marketing, and BA Advertising and Business.

Read full profile

The learning outcomes of modules, assessments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade. You need to achieve above 40% to pass; anything above 70% is classified as ‘outstanding’. You will be assessed via methods including coursework, exams, presentations and portfolio assessment.

An estimated percentage breakdown of your final grade assessment is as follows:

  • Formal examinations 40%
  • Coursework 40%
  • Presentation 15%
  • Portfolio Assessment 5%

In order to qualify for the award of Bachelor of Arts, a student must satisfy the University requirements of 360 credits. A student who does not wish to progress to a subsequent year of study may apply for an intermediate award of Diploma of Higher Education if they pass a minimum of 240 credits. A Certificate of Higher Education may be awarded to a student with minimum of 120 credits.

40% assessed by coursework

On successful completion, you will be equipped with the skills to:

  • Demonstrate a comprehensive knowledge and understanding of: the essential principles and practice of marketing and advertising; how an organisation interacts with its external environment customers and stakeholders.
  • Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
  • Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
  • Effectively use specialist tools in digital and social media marketing using appropriate software.
  • Demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing within a business context.

90%

of our graduates are in professional or managerial roles six months after the course

DHLE 2014/15

In a typical teaching week, you will have up to 14 ‘contact’ hours of teaching. This generally breaks down as:

  • Personal tutorial/small group teaching: 2 hours per week.
  • Medium group teaching: 2 hours of seminars/lab workshops per module per week, 6 hours in total per week.
  • Large group teaching: 2 hours per module per week, 6 hours in total per week.

In addition, you will be expected to undertake a further 25 hours of self-directed studying and revising in your own time.

Our diverse student and staff body helps to facilitate a multcultural learning environment and the fundamental nature of this course is international in its outlook, drawing on marketing best practice from around the world.

We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Throughout the course there will be opportunities to visit relevant companies to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.

Global ready

Did you know we help more students travel internationally than any other UK university according to data from the experts in higher education data and analysis, HESA?

In 2015/16, we were able to provide a total of 2101 experiences abroad that lasted at least five days, 76% of which were our own organised trips for undergraduates and 23% from postgraduate travel.

Much of this travel is made possible through our Global Leaders Programme, which enables students to prepare for the challenges of the global employment market, as well as strengthening and developing their broader personal and professional skills.

Explore our international experiences

1st for

international experiences

Sending more students overseas than any other UK uni (HESA)


2,101

Student experiences

The number of student trips abroad for at least 5 days in 2015/16



16,000

and counting

The number of students we’ve helped travel internationally so far


21

global programmes

As well as trips, we offer other opportunities like language courses

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Clearing places available on this course

During Clearing, the tariff points for this course may change. Clearing tariff points will be published 14th August.

Know your results? See if we could offer you a place

Waiting for results day? Visit our Clearing pages for advice

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis and offer a wide range of scholarships to support students with their studies. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

For more information, please visit our Finance pages.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship.

Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Starts

Fee


September 2017

£9,250 (per year)


Scholarships

For the September 2017 and January 2018 intakes, we're investing £1 million into scholarships for high achieving and enterprising students.

Our scholarships are worth up to £10,000 and every student that applies will be considered. Fulfil your potential this academic year with Coventry University!

Starts

Fee


September 2017

£11,927 (per year)


Course essentials at no extra cost

We're committed to communicating study costs clearly to make sure you're not faced with having to make any unexpected payments.

This is why our ‘Flying Start’ package provides you with a few course essentials. Your full-time fee for an undergraduate degree will cover the following:

UK field trips

Any mandatory site visits and trips within the United Kingdom.

Key material

This can include core textbooks, software and equipment.

Laser prints

1,000 A4 sides of black and white laser printing credits per year.

Optional year

Pay no tuition fees for optional work placements or study abroad trips.

The following are additional costs not included in the fees:

  • Any optional overseas field trips or visits: £400+ per trip.

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels

Career prospects

Our course is one of only a handful in the UK that is accredited by the CIM for a dual award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.

Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills. 

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability. 

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit with an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.  In the final year, we also host an Employment Dinner inviting a range of guest speakers from industry and professional bodies.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career."

90%

of our graduates are in professional or managerial roles six months after the course

DHLE 2014/15

Where our graduates work

Our graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand management, Marketing Research, Digital Marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown, Chime Communications.

£20K

Our graduates earn an average salary of £20,000 six months after the course (DHLE 2014/15)

What our students say

I chose this course to gain practical and theoretical knowledge in the professional marketing industry. Lectures are all recorded and are available online, seminars are interactive too. Overall Coventry University is in a great location with lots of places nearby to visit.

Filips Pirozenoks, BA (Hons) Marketing, third year student, currently on work placement in PR and Quality management at H10 Hotels
Disclaimer

By accepting your offer of a place with us, a Student Contract (“the Contract”) will be formed between you and the University. The Contract will detail all of your rights and also the obligations you will be bound by during your time as a student and will also contain all of the obligations that the University owes to you.  We would encourage you to read the Student Contract before you accept any offer of a place at the University. A copy of the Contract can be found here.